By Frbiz Tian
Since 2000, China has for 11 years, the world’s largest consumer of platinum jewelry market. China as the fastest growing platinum jewelry market. September 2008, at the Platinum Guild International China Office 10th anniversary celebration party, Platinum Guild International CEO Gao Wei-cheng says: “Over the past 10 years, we have been, and industry partners together to meet challenges, work closely to promote platinum jewelry.
Platinum is a chemical element with the chemical symbol Pt and an atomic number of 78. Its name is derived from the Spanish term platina del Pinto, which is literally translated into “little silver of the Pinto River.” It is in Group 10 of the periodic table of elements. A dense, malleable, ductile, precious, gray-white transition metal, platinum is resistant to corrosion and occurs in some nickel and copper ores along with some native deposits. Platinum is used in jewelry, laboratory equipment, electrical contacts and electrodes, platinum resistance thermometers, dentistry equipment, and catalytic converters.
Now, China has become the success of platinum jewelry market. “industry sources said platinum jewelry industry in China, the world leader in platinum jewelry industry position, and Shenzhen, platinum jewelry business innovation and tireless efforts are inseparable.
With the globalization of world economy and China’s mainland large-scale development of jewelry industry, jewelry enterprises in China began to enter the international market, the creation of the international image of Chinese brands. Participation in major international jewelry event overseas, become the jewelry business began to move towards the international market.
In recent years, many manufacturing enterprises in Shenzhen platinum success of the international jewelry industry on board the big stage, through the characteristics of platinum products, fully demonstrating the trend of China’s platinum jewelry and advanced technology greatly enhances domestic platinum production enterprises in the international jewelry jewelry market image and status.
Mass production of platinum jewelry in China began in the mid 90s of the 20th century, set off with white wave in the world, including the Po Fook, edge and the United States, Guangdong Hao, green, mannose, Kinley, Italy Long, Star up, Jilin Union and other companies the number of Shenzhen companies, with sharp market sense, the platinum jewelry production and sales as their main one, with its R & D, production and marketing strength, has with the Platinum Guild International cooperation and promote the Chinese platinum jewelry industry, jewelry made of platinum Jin Yiyue to the main consumption has become an irreplaceable wedding jewelry market varieties.
After ten years of development, domestic and now owns a significant number of large platinum jewelry processing enterprises, especially in Shenzhen, Shenzhen enterprises as platinum platinum jewelry industry, promoting China’s development of a new force in product development, production and processing, and technological innovation and other aspects, both played a crucial role, while the most influential platinum jewelry enterprises are also in Shenzhen, China can say that they represent the production of platinum jewelry industry, top of the pyramid.
Looking to the future, steady development of China’s economic environment, the Chinese platinum market is set got a bigger room for development, as Chinese jewelry enterprises in Shenzhen, a major platinum firms are protected by various Syndicated news of the level of the upgrade, show the world vitality and a future of unlimited potential.
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