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1. Have a sale
If sales remain the number one strategy of merchant companies, it is not for nothing. It remains the best way to attract customers. Of course, it’s not a question of selling off all your products, but of selecting a few. You may decide to make some of the most expensive products in your range available. Alternatively, you can also offer attractive discounts on products that are difficult to sell. The method varies, but the important thing is to be consistent throughout your site.
A good example of this strategy is the fnac.com website. Its balances are set at very regular intervals (summer, winter, etc.). This makes it possible to create an expectation on the part of customers who know when to go to the site.
2. Propose welcome offersAnother technique that is effective and simple to implement is the use of welcome offers. The principle is simple: you reward the registrations on your site by offering advantages (a discount on the basket, free delivery…). Once your customer has made his first order, he will be more inclined to come back, and you will also have his email address to send your promotions.
A good example of this practice is the field of online casinos. A site such as bonus.ca fr allows you to identify the best casino welcome offers and bonuses. This is an excellent way for casinos to attract new customers on a regular basis.
3. Take care of your social networksIn 2020, it is unthinkable not to have social networks for a large online shop. We advise you to target a network on which to rely for the majority of your communications (Facebook, Twitter or Instagram, depending on the product and the target clientele). If you can, call on a community manager, who will know how to manage your communication campaigns. Keep in mind that this is a double-edged sword: communicating directly with your customers can boost your ratings, but you will also have to manage the influx of comments that are not always pleasant.
For inspiration, check out the cmhalloffame.fr website, which gives you the best pearls of community managers of major brands. This shows the interest in creating a bit of buzz!
4. Create a blogYou think you don’t have time to make a blog? Big mistake. It is indeed the best way to take care of your natural referencing. The equation is simple: the more you publish optimised articles, the more your site will go up in Google’s results. It’s as simple as that. In a less tangible way, it also helps you build your reputation and deliver quality content to potential future customers. So don’t neglect this tool!
A good example of a well-thought-out blog is lorealprofessionnel.fr. The brand asserts its influence by giving look advice… While discreetly promoting its products.
Follow these four tips and you will be sure to find new customers for your online shop!